VIDEO PREMIERE: RACHEL ZEFFIRA
The Cat's Eyes singer goes solo--and gets haunting.
Think making a music video is all glamour? Think again.
For Rachel Zeffira's new mini-film for her single "Here On In" (which releases tomorrow via iTunes), she had to spend almost the entirety of the shoot sopping wet. "It took a long time [to shoot] because I had to film for four hours in the shower and came out looking like a prune," admits the Canadian singer-songwriter.
But no pain, no gain--and the end result seems well worth it. Director Yuval Hen captures the eerie-in-a-good-way track by building a camera obscura to shoot the entire video, which Zeffira says "made the whole thing look otherworldly." Some of the eeriness wasn't even able to be captured on film; according to the soprano, "Yuval's studio is attached to an extremely evangelical church. We filmed on a Sunday and overheard service after service of chanting, with tambourines and amplified speaking in tongues."
Though the track, a beautifully haunting three-and-a-half minute gem, comes off of her debut solo album The Deserters (out March 12 in the US), this isn't Zeffira's first rodeo. You may remember her from Cat's Eyes, the band she had with The Horrors' frontman Faris Badwan. She's made plenty of friends over the years, and a few of them--members of London-based band TOY and Melissa Rigby of S.C.U.M.--make guest appearances on The Deserters. But for the most part, that's Zeffira playing and producing everything you hear on it (not to mention the fact that she and Badwan have their own record label in the UK).
While you wait for the album to hit stores stateside, enjoy our exclusive premiere of the music video below!
REBECCA WILLA DAVIS
Visit facebook.com/rachelzeffira for more info.
For Rachel Zeffira's new mini-film for her single "Here On In" (which releases tomorrow via iTunes), she had to spend almost the entirety of the shoot sopping wet. "It took a long time [to shoot] because I had to film for four hours in the shower and came out looking like a prune," admits the Canadian singer-songwriter.
But no pain, no gain--and the end result seems well worth it. Director Yuval Hen captures the eerie-in-a-good-way track by building a camera obscura to shoot the entire video, which Zeffira says "made the whole thing look otherworldly." Some of the eeriness wasn't even able to be captured on film; according to the soprano, "Yuval's studio is attached to an extremely evangelical church. We filmed on a Sunday and overheard service after service of chanting, with tambourines and amplified speaking in tongues."
Though the track, a beautifully haunting three-and-a-half minute gem, comes off of her debut solo album The Deserters (out March 12 in the US), this isn't Zeffira's first rodeo. You may remember her from Cat's Eyes, the band she had with The Horrors' frontman Faris Badwan. She's made plenty of friends over the years, and a few of them--members of London-based band TOY and Melissa Rigby of S.C.U.M.--make guest appearances on The Deserters. But for the most part, that's Zeffira playing and producing everything you hear on it (not to mention the fact that she and Badwan have their own record label in the UK).
While you wait for the album to hit stores stateside, enjoy our exclusive premiere of the music video below!
REBECCA WILLA DAVIS
Visit facebook.com/rachelzeffira for more info.
This story was published on January 7, 2013.
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