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video premiere: azar swan

industrial pop heads to the desert.

by: rebecca willa davis

January 21 2014

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Meet Azar Swan: a band that will convince you that you actually like industrial pop.

Yes, that's right, industrial pop. Think Kate Bush-meets-Fever Ray, with the duo making music that's as dark as it is catchy. You can hear it on their album Dance Before The War, or see it on the new music video for the title track. In it, Zohra Swan and Josh Strawn--who previously played in Religious to Damn together--wander through a foreboding black and white mountainscape.

And considering that Azar Swan just signed to Zoo Music--which has previously put out music by bands like Dum Dum Girls and Crocodiles--you can expect to be hearing a lot more industrial pop in the future.

In the meantime, watch the music video for "Dance Before The War" below--we've got the exclusive premiere.


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