Diane doesn’t wear Hypercolor
I heard through the grapevine that our very own Downtown Robinhood of sorts, American Apparel, is bringing back “Hypercolor” shirts aka 80’s fad that tried to stay away but couldn’t.
When the G-shock found its place again, I could sense that hypercolor tees were not trailing too far behind. But I’ve always loved G-shocks and I’m not convinced these heat-sensitive wearables are closet essentials.
For you non-80s-babies, how do these shirts work? The shirts are treated with temperature sensitive dye; when rubbing the shirt, your body heat causes a chemical reaction in the shirt’s pigment-contained fibers and voila, color change (or, hand print).
Firstly, there’s something unsavory about giving people more reasons to “touch” you for the sake of fashion. Secondly, none of this registers as being very eco-friendly to me. But that aside, wearing a big hand-print seems odd to me. Maybe I’ll eat my words the morning these shirts are released and I’m lined outside one of the 50,000 American Apparels in my neighborhood to get one.
Um, probably not.
May 16th, 2008 at 3:27 pm
[…] Nostalgia Marketing Hype via the return of hypercolor via American Apparel […]
June 4th, 2008 at 12:36 pm
Actually, a great company in Michigan has been producing these awesome shirts for over 3 years! They also carry 8 or 9 awesome colors, in different styles. I have 3, myself. They can be purchased at http://www.bodyfaders.com If you look at AA’s colors, you can tell where they got the idea from…
June 19th, 2008 at 9:43 pm
Hey also I just bought a shirt from http://www.changemeclothing.com they have very cool shirts as well. what i like is that they have the 50/50 shirts so they are not as tight fitting.alot cheaper too!