Made In Brazil
While in Sao Paulo this past winter, I quickly realized that Havaianas are up there with Gisele and caipirinhas on the list of things Brazilians are most proud of.
You don’t just own them; you customize them, you personalize them, and you wear them with just about everything.
Almost like the classic white tee or skinny jeans you’d find at an all-American store like Gap.
Which is why Havaiana’s spring partnership with Gap makes so much sense. The Brazilian flip-flop brand is featured in Gap’s Urban Beach pop-up shop, which is open today through June 13 at the 5th Ave/53rd street NYC location.
You can pick your size, pick your colors, pick your charms (yes, I might have gotten a skull pierced into my rubber). The only thing to make it even more authentic would be if they served frozen drinks – you’re on your own with that one.
April 30th, 2009 at 8:58 pm
[...] rebecca created an interesting post today on Nylon Blogs » Blog Archive » Made In BrazilHere’s a short outlineMade In Brazil. While in Sao Paulo this past winter, I quickly realized that Havaianas are up there with Gisele and caipirinhas on the list of things Brazilians are most proud of. You don’t just own them; you customize them, … [...]
May 1st, 2009 at 12:49 pm
sigh. but now everyone will have them! and my precious bought at the source havaianas will be lost in a sea of sandals bought at gap. im not going to tell my sandals about it, i think they’ll just feel bad.
May 2nd, 2009 at 2:53 pm
Here in Brazil Havaianas are soooo popular. Everybody has one pair. They’re really cheap here. It’s good to see that people like them in US, because Brazil isn’t just caipirinha and carnaval!
May 2nd, 2009 at 6:03 pm
Darn I wanted to keep Havaivanas a secret, now everyone will have them=(. They’re so durable and comfy.