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Today a pop-up shop called 143 opened in London.

It’s the love child of Gio-Goi (the British streetwear label), Silver Spoon Fashion (another, smaller, funner British streetwear label), and the graphic designer Kate Moross.

The only problem?

Some girls read the news a little too quickly and thought Kate Moss had opened the store.

Really, it’s not that far fetched:

Kate did pose in the windows when she first launched her TopShop collection, and Sienna Miller’s been known to work the cash register in her own Notting Hill boutique, Twenty8Twelve.

But for all the obsessed girls sprinting down to Newburgh to get a glimpse of their icon, yeah, it’s a bummer.

Fortunately, the store is the only place in the UK where you can buy Hearts Revolution’s new pink vinyl record, so there’s still a reason to race there.

See the whole store (and get the address) at We Heart Stuff.

This entry was posted on Monday, May 18th, 2009 at 2:06 pm and is filed under Wanderlust. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.