Elementary, My Dear Watson

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Emma Watson is the new face of Burberry, and her Fall ’09 images have been released today.

Besides featuring a killer trench coat (a tradition in Burberry campaigns), the photos show Emma, now 19, with a sharp blowout, nude lipstick, and a very cool smoky eye.

It’s just what we’d expect from Burberry, who’ve managed to combine their classic, traditional clothing with a cooler edge in recent years, thanks to designer Christopher Bailey (yes, this is a plug for our NYLON TV episode with him!).

Emma follows in the footsteps of Burberry models like Agyness Deyn, Gemma Ward, Kate Moss, Lily Donaldson, Will Blondelle, Daisy Lowe, and our very own Patrick Wolf.

Click below to see even bigger images of Emma in action (but not the kind with a wand and a broom…)

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33 Responses to “Elementary, My Dear Watson”

  1. liisa Says:

    wow i wouldn’t have recognized her if i didn’t already know it was her! she looks so grown up!

  2. Mel Lyon Says:

    Wow! These photos are fantastic and certainly Emma Watson was a great choice for the Fall ’09 campaign. Classic and beautiful :)

  3. Andrea Says:

    She looks stunning! Great choice for the campaign! Aaand I think I’m in love with those bags :-)

  4. Tatyana Says:

    Not a fan. How do you go from Kate Moss to her?

  5. Casey Says:

    She looks gorgeous! Good job, Burberry.

  6. cody Says:

    good idea. plus im biased for burberry.

  7. Stephen Says:

    I love her
    So fierce

  8. Raina Says:

    Delicious! I’m happy that she’s got a step up in the fashion world… We Love Emma!!!

  9. ronja Says:

    couldn’t have chosen someone better, she fits awesome with burberry,
    so lovely british

  10. miranda kai Says:

    Wow. It makes me want to buy. That’s for damn sure. :)

  11. iann Says:

    Emma looks fabulous, you can’t compare her to the past because it is the here and now…..Good Work Burberry!

  12. stinaa Says:

    wow, she’s simply gorgeous.
    i love these ads, props to burberry.

  13. athene Says:

    .Hey!
    emma looks very classic and chic.
    she’s so beautifull, I can feel good expectatives for her at this industry.

  14. Meg G Says:

    Wow, she looks really good!
    I think she’s a perfect face for Burberry because she’s always very fashion forward.

  15. Danielle Says:

    Awh, she looks so pretty and modelesque. I love it!

  16. ivan romanofh Says:

    I think its an amazing idea for Emma to be part of the fall 09 campaing she has it all , the british look the beauty and the edgyness for burberry , i love her and i think its a great idea for burberry to feature such gorgeous girl in their campaign i love it!

  17. Hippie Jellyfish Says:

    She looks gorgeous :O i wouldn’t have recognized her… But she is so beautifil, she really is :)

  18. Holly Says:

    perfect choice…she looks timeless

  19. Codi Says:

    I don’t think I would have ever considered Emma for Burberry before, but now I think that she was a brilliant choice. She is beautiful in these images!

  20. Alexisthegreat Says:

    YAY. :)

  21. Deb Says:

    I love her look! She’s got such a classic beauty.

  22. cecilia Says:

    I would’ve never thought of Emma of a Burberry-Type model, but now that I’ve seen these, she looks great! She has the feel for it. aaaand she’s all grown up now. (:

  23. kredlen Says:

    i am in love with these ads and I’m in love with those purses.

  24. Vanessa Says:

    I LOVE LOVE LOVE LOVE the trench coat! When I read the headline I was pretty skeptical…but they totally worked her well!

  25. gabi Says:

    she is too pretty

    :)

  26. m Says:

    cuuuute

  27. vpulp Says:

    killer trench coats, indeed. but she is not the best choice, she is a beautiful girl but not a great model- think she lacks the depth in her expressions.

  28. ines Says:

    WOW!! She looks so good!! <3

  29. Hannah Says:

    Nylon, please, please, PLEASE put Emma on your cover soon! I love the mag and I’ve been waiting for you guys to do a feature on her.

  30. lucia Says:

    beautiful! i don’t really care for emma but she’s really good for this campaign…..this industry needs a new fresh and YOUNG FACE. lol thats for sure!

  31. chloe Says:

    I go to college with the main guy-in the last photo
    he is oh so beautiful and sat behind me in my exam on monday
    ahhhhhh

  32. davie Says:

    You can not miss this.Please come to watch it.

  33. jordon Says:

    try it best .

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