Nylon Blogs

This morning, NYLON TV’s Lina walked into the office with her short, peroxide blonde locks sticking straight up.

New beauty look?

Nah, just a case of helmet hair.

She’s not the only one strapping one on every time she gets on a bike. It seems what just a few years ago was considered a faux pas is now high fashion (remember that Karl Lagerfeld helmet-slash-iPod holder we featured in the June/July ’09 issue?).

During my short trip down to Miami, I spotted an amazing leather studded helmet (with matching clutch to carry your bike key lock) in the boutique Alchemist.

And the next day, Steve Birkhold (the CEO of Diesel USA) explained to me that one of the biggest surprises for the company has been how well their helmets have been selling. (In fact, just a few hours later, Kid Cudi stopped by the Diesel store on his way to the U:Music show and was spotted checking out the helmets.)

What’s the only thing missing? Helmet-ready hair products. Hey, Bumble & bumble, can you get on that? xxRebecca

This entry was posted on Friday, November 20th, 2009 at 1:31 pm and is filed under Fashionably Loud. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.