Crocodile Rock

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Every company has a holiday gimmick, and some are actually great.

There’s Elf Yourself from Staples, which lets you turn anyone into a dancing Santa gnome, and Get Gap, an electronic gift certificate that comes via email.

And now there’s Lacoste Momentum, a viral program that lets you build your own music video using legit music clips and art from the Lacoste library (think neon crocodiles that spin, and you’ll get the idea).

You can send your videos to friends, or post them on Facebook or YouTube.

Could a NYLON TV simulation be far behind?

Hmmm… :)

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