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25 Hour Makeup?

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25hour

We know Rimmel as the British cosmetic line that can get us to buy pretty much anything, thanks to models like Kate Moss and Georgia Jagger.

But the company’s latest product, 25 Hour Foundation, has us a bit bewildered.

According to Rimmel’s site, the new foundation promises “no sign of makeup fatigue for a full 25 hours.”

We have a few questions:

1. What happened to sleeping?
2. Since when is not washing your face acceptable?
3. Why the extra hour in the day?

Check it out here….

This entry was posted on Friday, August 13th, 2010 at 1:17 pm and is filed under Dude, That's Rad. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

3 Responses to “25 Hour Makeup?”

  1. Hannah Gow Says:
    August 18th, 2010 at 4:10 am

    I agree…its kinda a wtf moment with 25 hours.
    Guess just a marketing ploy, “wait I got it..instead of 24 hours we’ll say……..25!!”

  2. Desert Rose Says:
    September 16th, 2010 at 6:47 pm

    It’s like how in Spinal Tap they have the amp that goes to 11.

  3. bridget Says:
    December 2nd, 2010 at 9:45 pm

    I wonder if when the clock strikes that twenty-fifth hour your face melts!

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