We know Rimmel as the British cosmetic line that can get us to buy pretty much anything, thanks to models like Kate Moss and Georgia Jagger.
But the company’s latest product, 25 Hour Foundation, has us a bit bewildered.
According to Rimmel’s site, the new foundation promises “no sign of makeup fatigue for a full 25 hours.”
We have a few questions:
1. What happened to sleeping?
2. Since when is not washing your face acceptable?
3. Why the extra hour in the day?