Crack the code
Tweet
Pin It
HBO is pulling out all the stops for its major new show, Boardwalk Empire.
Thanks to NotCot and Freshness Mag, we stumbled upon their creative ad campaign for the Prohibition-era TV saga.
They’ve planted billboards and signs at bus stops in NYC and Chicago, but these aren’t your basic ads.
Instead, they’re embedded with a special code; hold your cell phone to the sign, and you’ll see directions and a password to a special “Speakeasy” event, where your first drink is free.
But hurry, the promotion ends tonight!
For more on the promo and a list of signs, click here!