Despite the frigid temperatures, the Spring 2011 campaigns are starting to roll out.
Among the usual model suspects – Karlie Kloss, Lindsey Wixson, Erin Wasson – there’s a “new” face.
The actress and Hollywood native Rumer Willis.
Here she is, at left, with the design team of Badgley Mischka.
She’ll be starring in their Spring campaign.
And from the looks of it, she gets to wear a gorgeous dress.
(And also – holy cow – gorgeous, mermaid-worthy hair.)
Do you like the choice?