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The Heidi Merrick atelier is now open—for appointments only, but still, a girl can dream.

And that’s exactly what the inspiration video for the brand, directed by Judson Pearce Morgan, makes us want to do.

Click here to watch the awesome speed-up/rollback filming enhance this already visually scrumptious scene of a model changing from one getup to the next, pausing only to sit pensively in a  gingham dress and swill champagne.

This three-minute slice of fashion fantasy captures the sense of excitement and glamour in playing dress-up—which isn’t hard to do, given these gorgeous clothes, after all.

–JULIA PAYNE

This entry was posted on Wednesday, September 7th, 2011 at 1:15 pm and is filed under Fashionably Loud. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.