It’s no secret we love denim, so when Levi’s launched its new Facebook timeline, we had never been more excited for a history lesson.
You could browse through the archive as of May 1st, (the date paying tribute to the signature 501 jean). It’s complete with awesome photos, videos and artifacts, all curated by the brand’s historian, Lynn Downey.
Based on the idea that your jeans help you tell a story (like how you got that rip on the back pocket), the timeline is filled with some really interesting facts that you probably don’t know.
You can click through to see the 1873 blue jean patent or the original advertisement for Freedom-alls, the first garment designed for women in 1918.
What’s even cooler: fans are invited to post their own Levi’s memories on the page. You can submit a photo of yourself sporting a pair last week or even one of a family member wearing wide legs in the ‘60s.
While some of you are still complaining about Facebook’s new timeline (and even petitioning to get it revoked), we think this denim chronicle will help you warm up to the new layout.
Check it out here.