In the fashion world, Alexa Chung is major, so perhaps it’s a perfect fit that she’s the new face for Maje.
Here’s a preview of Chung’s Fall / Winter photo shoot, shot by Glen Luchford.
And although Alexa is a British Fashion Council ambassador, Maje is a French label, which means for the shoot, Chung was photographed inside a nearly-empty Paris Metro station.
(And, in the photo at left, on the subway!)
Alexa’s full campaign won’t be out until the Fall, but if you go to the Maje website now, they’re having a pretty nice sale.