Nylon Blogs

“This is the most beautiful music video ever,” is how NYLON’s executive editor Luke Crisell described this new music video from Joy Formidable, and it’s hard to argue with him.

The black-and-white video for “Wolf’s Law,” the first song released from their upcoming album of the same name (it won’t be out until 2013), follows moments in life both large and small. Director Cat Botibol captures sleeping owls, lulling waves, and an earth within an eye (no, really) as the song builds up into a goosebump-inducing crescendo. According Botibol, “The band really wanted the film to translate the idea of a re-awakening and rebirth. We worked together to select a series of stills and moving imagery that showed the real and the truth of nature.”

Heavy–but moving–stuff.

This entry was posted on Friday, August 24th, 2012 at 1:28 pm and is filed under Press Play. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.