Smythe Gets Cinematic
When it comes to jackets, it’s usually form or function–but rarely both.
So when a brand attempts to capture both, it usually catches your attention. And when said brand does it with a girl hacking a fish in a impeccably tailored jacket, well, it’s hard to look away.
That’s what Smythe does in a series of pretty videos for their fall ’12 collection. Their preppy, feminine jackets are put in physical situations. In one, a woman cuts wood. In another, she guts a fish. (In both, they wield sharp weapons.)
Not what you imagine when you think of crisp blazer. And maybe that’s the point? Because while we’d wear Smythe’s amazing faux-shearling jacket like a second-skin to our favorite grungy dives and elbow-to-elbow concerts, we would definitely not think to wear it while de-boning a fish. –REBECCA WILLA DAVIS