The “Last Nite” music video from The Strokes was a bit of a game-changer.
Suddenly it was OK for an indie band to just spend the entire three minutes of their music video jamming in front of the camera. Nothing too fancy–but it caught your attention, and made you remember the band.
I like to think that the new music video for Cloud Nothings’ “Fall In” takes that simple, straightforward approach and puts a modern twist on it (after all, the since oft-imitated “Last Nite” video came out more than 10 years ago).
See, the Cleveland, Ohio rock four-piece spend almost the entirety of the video–filmed in black and white, natch–playing on a soundstage as a group of costumed women perform dances straight out of a Busby Berkeley movie.
Not a ton happens, but I was so captivated that I watched it from start to finish…and then played it again.
Does this mean we’ll start seeing music video after music video featuring ’30s-inspired dancers twirling in the background? We can only hope. –REBECCA WILLA DAVIS