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If we’ve learned anything this week, it’s that water is a real precious commodity.

Evian’s new collaboration with Diane von Furstenberg just drives that point home. The soon-to-be-released bottle, designed by DVF herself, features the repeating phrase, “Water is life is love is life is water is….”

Incredibly prescient, yes–but if you’re going to stock up on water it might as well be a really, really pretty bottle. (Also, bonus points for the screw cap and 100-percent recycled packaging.) The bottle hits shelves November 5 at www.shop.evian.us. If you take the bright red heart to, well, heart, you might want to bring a few of them to your nearest evacuation shelter to help those in need. –REBECCA WILLA DAVIS

This entry was posted on Friday, November 2nd, 2012 at 9:00 am and is filed under Drink Up. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.