The Only Beauty Product You’ll Need To Survive Athena

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As you may have heard, hot on the heels of Sandy is a new storm pummeling the East Coast–this one called Athena.

It’s brought a windy rain-snow hybrid that instantly drenches you before then freezing you, and to be honest we’re all huddled at our desks because no one wants to go outside.

But sometimes, you have no option. I’m heading to the taping of the Victoria’s Secret runway show tonight, while Ali has dinner plans, so to prep our tresses we’re using Bumble & bumble’s new Semisumo pomade.

How does it work? For one thing, it’s part-wax, part-water–and if high school chemistry taught us anything it’s that water and oil do not attract. But it also smooths back flyaways and frizz without weighing your strands down, which means that even if you’re stuck without an umbrella you can clean up without a problem.

Pick up a tub of Semisumo here–and then good luck staying dry! –REBECCA WILLA DAVIS

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