Tanlines–the New York duo featuring Eric Emm and Jesse Cohen–dropped the music video for “Not The Same” just a few hours ago, and already it’s starting an internet firestorm.
The music video features multiple iterations of the two band members, slowly joining the original core a la that scene in Being John Malkovich. By the end, there are 14 versions of them, from suited cellist to hoodied synth player.
Cool, right? Well, not to the first people who saw it. Just a few hundred views in and the comments on the video include gems like, “ok this is too mucho hipsterness,” and “hipster level 93 unlocked.” No, really.
Debates about the use of the term “hipster” aside, we’re not quite sure what makes this video so much different (or, depending on your point of view, worse) than the stuff we usually see. Is it just because Tanlines have reached that murky in-between stage of an indie band’s career, where they’re no longer underground but haven’t reached Vampire Weekend-level fame? Or is there something truly grating here that we’re just missing?
So let’s bring the conversation here: what do you think of the Tanlines video for “Not The Same”? Have they out-hipstered themselves, or is it just people hating because they didn’t think of the idea first? –REBECCA WILLA DAVIS