In the world of Harry Potter , to Disapparate means to disappear into thin air, and often occurs when in terrifying situation (see Encyclopedia of Spells). For example, the time Mundungus Disapparated out of fear when Voldemort went to attack him.
In the world of Burberry, disappearing into thin air apparently occurs when looking really, really good.
Case in point, the British brand’s new fashion film showcasing their F/W ’12 collection. Featuring magical hot-air balloons, cloaks, and studded leather gloves, the flick features our favorite models (hello, Cara Delevingne) vanishing into piles of leaves. It’s a mystical woodland adventure–think Narnia, but couture!– ALI HOFFMAN