Curtis Kulig—you know, the guy that writes “Love Me” on walls and billboards all over the world—teamed up with Smashbox on a makeup line. That’s hardly the coolest part: Smashbox’ new Facebook app that let’s you create your own “Love Me” billboard that use can use as your Facebook cover photo. Still not the coolest part: The billboard you create on the app will go live on Hollywood Boulevard at the Roosevelt Hotel in LA during the week of the Oscars. One more cool part: Everyone that submits a design gets a chance to win one of the new products.
Download the new app here and get started—it’s not everyday that you can write your own graffiti on an iconic billboard without getting arrested.—RAY SIEGEL