Video Premiere: American Royalty
If you were to ask me to describe American Royalty, I’d probably throw out something like, “what a lava lamp would sound like.”
The psychedelic-tinged L.A. dance band make the sort of music that our parents would have described as groovy had they come of age in 2012 instead of 1972. And after a long week, there’s really nothing we’d rather be listening to than a track like “Honey & Queen” (or really anything off of their upcoming EP, Prismatic, out February 5). And if there are lava lamp-like visuals accompanying it? Even better.
So we’re all in luck, since American Royalty’s music video for the track is basically that, only better.
The band’s multi-instrumentalist Billy Scher enlisted his uncle, Brooklyn-based Jeff Scher, to create the trippy visuals. “I grew up watching his animations, [so] I’ve been a fan since infancy. It’s honestly a dream come true to have the opportunity to collaborate with him,” he says.
We’re glad that they did–but before you press play (and proceed to turn on, tune in, drop out), follow the band’s recommendation to “watch this video projected upon a very large wall, enabling one to virtually swim through it. Or just get really close to your computer screen!” –REBECCA WILLA DAVIS