We love our fashion films here at NYLON HQ, but sometimes they can feel a bit…derivative. The gauzy Super 8 film, the contemplative girl, the boho outfits.
Which maybe explains why we’re obsessed with Viva Vena–Vena Cava’s sister line (where nothing retails for over $159)–and its new fashion film, featuring total girl crush Lizzy Caplan.
It’s not because the film does something totally different…but because it does exactly what we’ve seen a million times before, only with a wink-wink, nod nod. We don’t want to give away any of the oh-so-quotable lines (okay, how about one: “Sometimes I think to myself in French and listen to old records from the ’60s; they’re way better than stuff today–more authentic”), but it might be the very first deadpan fashion film that’s created for an actual clothing line and not for FunnyOrDie.com.
And if it does its job and makes you want to make Viva Vena your own? It hits stores like Asos and Nordstrom later this month. –REBECCA WILLA DAVIS