Marc Jacobs x Diet Coke
Tweet
Pin It
Diet Coke has always been fashion’s zero calorie, carbonated beverage of choice—Karl Lagerfeld drinks several a day—but the brand’s latest crusader is Marc Jacobs, who designed three cans, three bottles, and three ad campaigns starring a shirtless, well, Marc Jacobs. He told WWD, “I think glamour and sex sells just about everything.”
As for a direct correlation between increased Diet Coke sales and a half naked MJ, we’ll have to get back to you on that one. Click to see his first commercial, but really, the designer in all of his tattooed glory.—RAY SIEGEL