If you’re wondering how exciting could a fashion film for a sock company be, we don’t blame you.
But that’s precisely why we fell for Stance’s Spring ’13 campaign, which managed to totally take us by surprise, thanks to great styling, pretty girls, and cool surfer vibes.
And oh yeah, the new range of socks is pretty awesome too. Check out the film above and look out for the red and purple “Bali” sock, the subtly studded “Bam Bam Army,” and our personal favorite, the ’80s Hawaiian-style “tropicana” sock. –ALI HOFFMAN