Do you and your best friend exhibit typical best friend behavior? Do you eat the crust off if your bread and instinctively pass her the middle? Do your other friends feel like a third wheel when they’re around the two of you? Do you not realize that you dress exactly alike, but everyone tells you that you dress exactly alike?
Rachel Antonoff’s fall campaign explores this behavior further with a very funny fashion film—funny as in, directed by Lena Dunham. It was shot in the same manner as a National Geographic wildlife special and the result was a clever way of getting a collection across to viewers. The short stars Tiny Furniture star and sister of Lena, Grace Dunham, along with Alice Gregory from HBO Girls in head-to-toe Antonoff looks. The wardrobe is quintessentially Antonoff, with naturific prints and slogan sweatshirts carrying over from past seasons and we should add that it’s more well coordinated than a Wes Anderson film. That’s why I’m personally implementing a new tagline for Antonoff’s campaign: “Smart Girls Wear Rachel Antonoff.” It’s true! Click here to watch it with your BFF.—RAY SIEGEL