Crack the code

Thursday, September 23rd, 2010

boardwalkHBO is pulling out all the stops for its major new show, Boardwalk Empire.

Thanks to NotCot and Freshness Mag, we stumbled upon their creative ad campaign for the Prohibition-era TV saga.

They’ve planted billboards and signs at bus stops in NYC and Chicago, but these aren’t your basic ads.

Instead, they’re embedded with a special code; hold your cell phone to the sign, and you’ll see directions and a password to a special “Speakeasy” event, where your first drink is free.

But hurry, the promotion ends tonight!

For more on the promo and a list of signs, click here!

bringing back the cocktail hour

Friday, September 17th, 2010

drinkTGIF!

Here’s one way to get the weekend started off right.

Penguin wants to see you mixing your favorite original drink.

In other words, videotape yourself  making aclassy cocktail that you came up with yourself.

They’ll post them online, and then if yours is the fan favorite, you’ll score $1,500!

And not to worry if you’re an amateur bartender- as Penguin says, they just care about mixing up some magic.

Go here to enter!

julia stiles drinks with herself

Friday, September 10th, 2010


Check out this utterly ridiculous Stoli ad, featuring Julia Stiles.

The vodka brand’s new campaign is called “Would you have a drink with you?” and in it, the normal, down-to-earth Stiles comes face-to-face with the famous Hollywood actress Stiles.

“…so, what you’re saying is, you’d buy shoes.”

One Scoop Too Many

Thursday, September 2nd, 2010

icecreamalch

Up until now, we’ve considered ice cream the ultimate “kid food.”

But thanks to Silver Moon Ice Cream, aka booze-infused ice cream,  this association must come to an end.

As stated on the brand’s website, “Silver Moon, is ice cream for grown-ups. We’ve taken two after dinner favorites – dessert and liqueur – and combined them to create truly unique and luscious ice creams and sorbets.”

With flavors ranging from Bourbon Vanilla Bean to Pomegranate Martini, the label’s definitely intriguing, but we wonder if we’d prefer just a bowl of Ben & Jerry’s…and maybe a cocktail on the side.

Kids Beware:  Your mac n’ cheese might be spiked before you know it.

Check it out here!

Why Is Becka Getting Tattooed At The Smile’s Summer House?

Tuesday, July 6th, 2010

Why is Becka getting tattooed in the middle of a prim Southhampton living room?

The answer involves vodka, obviously, and Kanon Organic Vodka, specifically.

Watch what happens when you drink Swedish cocktails, then let a camera follow you to the Hamptons.

The party stars Chrissie Miller, Harley Viera-Newton, Cassie Coane, Binki Shapiro, Fabrizio Moretti, Camilla Staerk, Carlos + Matt (The Ernie + Bert of our generation), and our own Ali Hoffman.

Also starring: One badass tattoo artist.

Confused?  Press play here.

Paging Captain Obvious: Don’t trash Old Phones

Thursday, June 24th, 2010

Today, CNN posted an article on “Smart Ways To Ditch Your Old Phone.”

Considering we currently have a cellphone graveyard, a.k.a. a drawer filled with smashed, water-damaged, and bedrock-esque phones,  we decided to read on.

The cliff-notes: rather than tossing your phone in the garbage, use this as an opportunity to lessen your carbon footprint, possibly save a few bucks, and maybe even help out someone less fortunate.  In short, recycle, sell, or donate it to charity.

Looks like we’re about to gain some major drawer space.

Missoni x Pellegrino?!

Friday, June 18th, 2010

Guess the Converse collaboration wasn’t enough for the Missoni -

Today they announce their new partnership with Pellegrino.

The Italian purveyors of fizzy water have a new label -

Stamped with the Missoni signature print, of course.

They’ve also got a fancy water cover -

But we’re more interested in the little stars that come with the drawstring.

Can we detach them, and use them as charms on our Moto Bag?

Please?

(more…)

Paging Captain Obvious: Coconut Water Cures Hangovers

Monday, May 24th, 2010

Scientists and doctors have made a major breakthrough.

And by “major,” we mean, “duh.”

According to Time Magazine, Coconut Water is the best hangover remedy they’ve found.

The endorsement comes after months of studies, laboratory testing, and chemical analysis.

But if they’d bothered to come into the NYLON office on any given morning, they would have already known all of that…

Ew! Ah!

Monday, March 29th, 2010

What you’re seeing at left isn’t a creepy science experiment.

It’s actually a massive plastic ice cube, called “The Brain Freeze.”

The mold sells for $10, and makes four icy “brains” with each use.

On the downside, getting a reminder of how many brain cells you zap with every martini is probably not the way to start a cocktail party.

On the upside, you can make this into a hell of an April Fool’s joke.

(And obviously, it’s available at Fred Flare.)

My Lobster Soup Brings All The Boys To The Yard

Friday, March 26th, 2010

Kelis might be known for her milkshake, but that’s not the only thing she can cook up.

Turns out, the singer is also an aspiring chef.

In the four years since she last released an album (The Hits doesn’t count!), Kelis took a break from the music industry and enrolled in culinary school.

Which explains why, for a recent private listening party, she paired the tunes from her upcoming album with a few of her specialties. Think coconut lobster soup and fried red snapper, all served with Belvedere Vodka cocktails.

No word yet which was better — while Flesh Tone comes out in May, there’s no telling when her kitchen creations will be widely available. xxRebecca