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Hi. My name is Jared. IÕm from California and I work at NYLON GUYS in SoHo, New York City. I enjoy all kinds of ill sh*t. DonÕt you? Oh, word? ThatÕs rad.

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Billionaire Boys Club / Ice Cream Store

27 11 07 - 17:36 Today saw the opening of the NYC BBC I Ice Cream Store located in Soho. The street fashion label loved by hip hop artists and college kids alike exploded onto the streets at 10am this morning forming a line down West Broadway. The store opened at 12 but this didnâ€™t stop the board-hugging kids surrounding the store waiting to get some special exclusive items.
Founded by Hip Hop legend Pharrell Williams and Japanese fashion icon Nigo (the founder of A Bathing Ape/ Bape Brand) the duo have been working together since 2005.
The store is located at 456 West Broadway.

one comment

love it!
i went to the Grand openeing and it was way cool
janayluvsu (Email) - 28 11 07 - 18:56

untorimolo 23 post
all about untorimolo and top news
Sent on 24 02 08 - 12:41 , via untorimolo blog

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